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Privacy policy

We collect what we need to serve the LOF community—and treat it with respect.

Last updated August 21, 2026

Information we collect

We may collect information you provide, including your name, email address, shipping and billing details, order information, messages, drop-list signup, and sponsorship application information such as location, social profile, video link, and story. Payment credentials are handled by our payment processor; LOF does not receive your complete card number.

Our website and service providers may also collect device, browser, IP address, pages viewed, referring page, approximate location, and cookie or similar technical information needed to operate, secure, and understand the website.

How we use information

We use information to process and deliver orders; provide customer service; manage returns, events, subscriptions, and sponsorship applications; secure and improve the website; prevent fraud; comply with law; and send marketing messages when you request them. You may unsubscribe from promotional emails at any time. Transactional messages about an order may still be sent.

When information is shared

We may share information with service providers that help us run the business, such as website hosting, payment processing, email, analytics, fraud prevention, and shipping providers. They receive only the information reasonably needed to perform their services. We may also disclose information when legally required, to protect rights or safety, or as part of a business transfer. LOF does not sell personal information for money.

Cookies and analytics

Cookies and similar technologies may be used for essential website functions, cart features, security, preferences, and measurement. Browser controls may allow you to block cookies, but disabling essential technologies can prevent parts of the website from working properly.

Retention and security

We retain information only as reasonably necessary for the purposes described, including order fulfillment, accounting, dispute resolution, sponsorship review, and legal obligations. We use reasonable administrative and technical safeguards, but no internet transmission or storage system can be guaranteed completely secure.

Children and sponsorship submissions

The LOF store is not directed to children under 13, and we do not knowingly collect personal information from them. A person under 18 should submit a sponsorship application only with permission from a parent or legal guardian. If you believe a child under 13 submitted information, contact us so we can review and delete it.

Your choices

You may request access to, correction of, or deletion of personal information, subject to legal and operational exceptions. You may also unsubscribe from marketing communications. Send requests to hello@lofskateboarding.com. We may need to verify your identity before completing a request.

Third-party links and updates

Links to social networks, payment providers, video platforms, and other third parties are governed by their own privacy practices. We may update this policy as the website and law change. The updated date above shows when the latest version took effect.